I’ve seen many thought leaders get publicity, yet only a small percentage understand how to turn press coverage into cash. At the peak of my career as an author, I was doing 75-100 television interviews per year, hundreds of radio shows, magazine, newspaper and online interviews, and we were earning approximately 10 times what we...
How do you turn one radio or podcast interview into a hundred? The short answer is referrals, but how do you get the referrals? Radio and podcast interviews are valuable for speakers because they’re usually much longer than television. While most television interviews run 3-5 minutes, most radio interviews are 15-20 minutes. Podcast interviews usually...
I just returned from the Siebold Success Network (SSN) in Atlanta, where I interviewed public speakers super-agent Bruce Serbin, the man who booked me on the Today Show, Good Morning America, ABC News, BBC in Europe, NBC Australia and dozens more. Not to mention tons of radio shows, newspaper and magazine interviews across the globe....