Wayne Gretzky’s Advice to Professional Speakers

Wayne Gretzty, known around the world as “The Great One” for arguably being the best professional hockey play of all-time, is famous for this quote: when asked why he was better than the rest, Gretzy famously said “Most players skate to where the puck is, I skate to where the puck is going.” This advice...

Publicity Strategy for Speakers

Speakers ask me all the time how we get so much publicity, and I tell them we’ve had a professional publicist for the past 10 years. The biggest mistake speakers make is trying to do their own publicity. They do it because they can’t afford a publicist, when they should be focused on building their...

The Speaker Has No Clothes

The COVID-19 pandemic has exposed many professional speakers as slot fillers for meetings, something everyone inside the industry has known for years. A high percentage of speakers have a 40-minute speech and a pamphlet they call a book, which is largely a regurgitation of their life story or speech. A small minority of speakers are...

Why Speaker’s Should Mount a National Media Campaign

Since 2009, I’ve been doing between 50-250 interviews in the press every year, including op-eds, articles and features. This has kept me and my books in the public eye and has been a large contributor to my success as an author/speaker. Right now, during this COVID-19 craziness, is the best time to mount your own...

Why Speaker’s Books SUCK

Most speaker’s write lousy books that regurgitate worn-out personal development concepts. As the owner of Georgia Speakers Bureau, we receive 10-20 books from speakers every week. It baffles me why speakers that want us to hire them would publish books that kill their credibility and establish them as commodities. Should you write a book? Yes,...

Keynote Speakers Business Strategy/Post COVID-19

Keynote speakers have been calling me non-stop since the COVID-19 shutdown. Most of these people are 6 and 7 figure keynoters from all over the U.S., and they’re panicking because the speaking business is over for 2020. The problem is most of them only have a speech, with very little unique content that can be...

Speaking Businesses Dirty Little Secret

It seems as though the COVID-19 Crisis has turned every homebound speaker into an expert on how to succeed in this business. As always, the problem is that very few speaker’s actually have succeeded at the 7-figure level or are qualified to give expert advice. After spending 23 years as a full-time speaker and earning...

What Audiences Want

Speakers want to motivate, inspire, and tell their story. This is often very different from what audiences want, and for which organizations will pay. Bill Gove shared this with me back in 1996, when I attended his speech workshop, (www.speechworkshop.com) and it was worth millions over the past 20 years. Watch this short video (3...

Who Motivates the Motivator?

This may be the most irritating question I’ve heard over the past 20 years at the National Speakers Association. Speakers should be the most self-motivated people in the room. This is one of the major differences between true performers and people that can only talk a good game, and make no mistake: our profession is...

The NEW Pro Speakers Business Model

The business of information marketing is dead. Thanks to the Internet, its all free now. That’s good for consumers and bad for speakers. Luckily, we’ve found a NEW speakers revenue model that’s out producing anything we’ve ever done. Watch this short video, and then visit the Georgia Speakers Bureau at www.gsblive.com to watch the webinar...