I’ve seen many thought leaders get publicity, yet only a small percentage understand how to turn press coverage into cash. At the peak of my career as an author, I was doing 75-100 television interviews per year, hundreds of radio shows, magazine, newspaper and online interviews, and we were earning approximately 10 times what we were investing. There’s a secret to making money with publicity, and in this clip, ace publicist Bruce Serbin discusses it. #entepreneurship #personaldevelopment