Speakers ask me all the time how we get so much publicity, and I tell them we’ve had a professional publicist for the past 10 years. The biggest mistake speakers make is trying to do their own publicity. They do it because they can’t afford a publicist, when they should be focused on building their speaking business. In business school, this is known as majoring in minors, and its a common mistake. Watch this video for details and a superior strategy.