Most speakers select 1 of 3 markets to target: Corporate, Public or Association. Some topics only lend themselves to certain markets, others span the spectrum, which is the case for me as a speaker on mental toughness. In professional speaking, we define the market by who pays the fee. Since most associations demand a steep discount, (30-40%) I avoided them and focused on Fortune 500 sales teams and public market seminars/ workshops. In this 47-second video, I discuss my experience with these two major markets. #personaldevelopment #professionalspeaking