Speaking

Becoming a World-Class Expert

Companies don’t hire speakers, they hire world-class experts that speak. The difference is profound, and if you’re going to build a serious speaking business, your goal should be to be an “inch wide and a mile deep”. Study everything related to your topic and formulate solutions to your clients problems. In this clip, I take...

Steve Siebold on WGN-TV Chicago

Most of us have experienced a little or a lot of weight gain over the course of our lives. It’s easy to get fat. It’s fun to eat foods that taste great, yet the net result is destructive. This clip is from my interview on WGN-TV in Chicago about my controversial book, Die Fat or...

Avoiding the Rookie Speakers Fatal Mistake

The speaker audience connection is rooted in the psychology of the teacher student. The goal of the speaker is not to impress, but to emotionally connect. When the audience connects with your content and can see themselves in your stories, it results in an instant relationship. On the contrary, rookie speakers sometimes miss this strategy...

The Secret to Monetizing Publicity

I’ve seen many thought leaders get publicity, yet only a small percentage understand how to turn press coverage into cash. At the peak of my career as an author, I was doing 75-100 television interviews per year, hundreds of radio shows, magazine, newspaper and online interviews, and we were earning approximately 10 times what we...

Ex-Motorcycle Cop Earns $50,000 Per Speech

Vernice “Flygirl” Armour is what’s known as a “darling’ in the professional speaking business. In just 4 years, she went from being a motorcycle cop/ combat helicopter pilot to 7-figure speaker. Today, Vernice commands $50,000 per speech. This is a short clip from the hour long interview I conducted with her. If you like the...

The Secret to Radio Interviews

How do you turn one radio or podcast interview into a hundred? The short answer is referrals, but how do you get the referrals? Radio and podcast interviews are valuable for speakers because they’re usually much longer than television. While most television interviews run 3-5 minutes, most radio interviews are 15-20 minutes. Podcast interviews usually...

Speakers Mistake of Trying to Impress

Rookies and ego-driven seasoned speakers often make this mistake, and I get it. It’s an easy trap to fall into. In the early days of my speaking career, I wanted the audience to listen to me so desperately that I tried to impress them with my success. It always backfired. Audiences don’t care about your...

The Fortune in Free Speeches

Preparing yourself for the world’s biggest stages and highest potential speaking fees requires hard work and sacrifice. It’s much like preparing to become a professional athlete, minus the physical torture. The good news for speakers is that a couple of years of solid preperation can lead to a lifelong career that may carry you into...

How to Become a Professional Speaker in 2024

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Professional Speaking: Corporate vs Public Market

Most speakers select 1 of 3 markets to target: Corporate, Public or Association. Some topics only lend themselves to certain markets, others span the spectrum, which is the case for me as a speaker on mental toughness. In professional speaking, we define the market by who pays the fee. Since most associations demand a steep...